ABOUT

Viven Die is a clothing brand created in 2017 by young creators its anglo-spanish name illustrating the universal cycle of life and allure influenced by silhouettes of London's suburbs. 

The project was born by chance, in the midst of a team of young soldered spirits, sensitive to streetwear and carried by the desire to bring together a youth who shares the same attractions. Coming first from an idea for an original present, the first piece was designed and created. Caught at their own game, facing the unanimity of the result, each one of them wore the T-shirt illustrated with a barcode dating the beginnings of this project.

The first series of the collection was launched, and the desire to stand out in ready to wear was reinforced. Friendship at the service of creativity, everyone came to find his place within the team. They quickly thought of new models for future collections.

Viven Die ATW. evokes the human condition: we are born, we live, then we die, symbolizing the journey of life. From fetus to baby, from child to teenager, from adult to elder, and finally death followed by rebirth - an eternal, universal cycle.

The path of life can be strewn with good times and bad, and its duration can vary. At every moment, we are faced with an essential question: who do we want to be in this life, a good or bad person? Life begins in union and inevitably ends. Viven Die ATW. underlines this duality: "They live together", but "I / You / We / They die alone".

All these facts are valid all over the world, whatever one's social condition or lifestyle, hence the acronym ATW (Around The World), underlining the universality and global reach of their message and vision.